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Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.
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QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself.
Modern and elegant, this condensed typeface feels classy and almost timeless. And yet, as all giddiness-inducing fonts do, it has a style all its own.
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.”
I remember quite distinctly a time back in 2004, when this thing called ‘digital printing’ was scoffed at by ‘real’ designers. It was cheap and produced inferior results as compared to traditional offset printing. Well now it’s almost 2016 and technology has come a long way. Is offset printing still the best way to print?
It was September of 1965 when the color television revolution changed the world. Programming previously watched in shades of gray was now bursting in full color for all to see! It’s understandable that we are drawn to color; we equate it with life and vibrancy. So when I tell you that monochromatic has merits, don’t tune me out just yet!
Let me let you in on a little trick of professional graphic designers. This little last-minute tweak can make a huge difference—and it’s a key factor separating the amateurs from the experts.
New Zealand is on the hunt for a new flag design. On September 1, after sifting through a mere 10,292 submissions, officials revealed the top four design contenders to replace the country’s flag. As opinions from New Zealanders on the proposed designs have been mixed and mostly negative, we have to ask – just what makes for a good flag design?
The Leaning Tower of Pisa is a larger-than-life illustration of “when bad italics happen to good fonts.” This Leaning Tower Phenomenon, if you will, often occurs as a byproduct of good people who just don’t know any better. Read on to make sure you’re not committing this typographical sin.
Ooh, shiny! Do you like gloss? Well, who doesn’t? When deciding on the print options of your marketing materials, the question to go glossy or matte is a common one. It’s a simple enough question, but there are actually a few different ways to achieve a glossy look — any one of which can give you a different result. Read this before you order your next print job to make sure you know what you’re getting.
Most print pieces we see are solid and rectangular, but this doesn’t have to be the case. If you want to make an impression with a unique print piece, consider die cutting to add interest, increase memorability, and to reinforce your brand or a particular message.
Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments.
It’s all about the curves. When you need a bold, yet feminine typeface, look no further than Ropa Soft Pro. No hard edges here, folks.
Are you a company that suffers from brand schizophrenia? While “branding” can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?
Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade.
For a while now, we’ve heard that print advertising is dying. I don’t believe it. Yes, it’s true that online marketing is booming. However, that doesn’t mean we leave print marketing in the dust — we just get smarter about using it.
“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.
Business cards are, without a doubt, the most common marketing piece there is. But that doesn’t mean it has to look common! Read on for a few creative business card ideas you may want to consider.
If you’re around a graphic designer for any length of time, you may notice them using the word “typeface”. Smart guy (or gal) that you are, you eventually figure out that’s just another word for “font”. Oh, but you’re wrong. (Or are you?)
Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let’s take a look at what makes an effective brochure design and review factors you’ll want to consider before your next brochure project.
What does it take to be a graphic designer? Is it a natural talent? A degree? Technical ability? An artistic eye? Creative vision? The ability to solve problems?
Nope, pick two. You may have heard it before; it’s certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it’s all the same.)
