Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Brand

Logos

Web

Design

Logo Design

Your logo is your #1 spokesperson. He never sleeps, never takes vacation, and is constantly talking about you.

Logo Basics

What is it? Do I need it?

What exactly is a logo? A logo is the most important visual element of your business. It’s what identifies you. It’s what communicates to people on a daily basis when you’re not physically able to be in their presence. It’s a reflection of your business — meaning it should reflect the attitude, services, or purpose of your company in order to enhance or communicate your brand.

Your logo plants a seed in someone’s mind. Every subsequent time they see it is like watering the seed. Over time, that seed takes root and develops weight and meaning for that person. This is how your visual brand grows and becomes established.

Time for a Logo?

When do I invest in a professional logo design or redesign?

When you should NOT get a professional logo

What?! Heresy! A professional logo designer telling you not to get a professional logo?! Don’t get us wrong, we strongly believe that anybody will benefit from a professional logo design. However, there are situations where you may NOT want to go this route. They are:

  • If your business venture is a pipe dream and you haven’t even written a business plan yet, much less figured out a marketing budget.
  • If you’re doing it only because you want a new look.
  • If you can’t communicate to somebody why you exist, who you service, and what makes you different.

If any of the above are true, you will not receive the best logo possible and you’re only doing yourself a disservice at this particular point in time. We would actually recommend that you first find a good marketing/business coach (and we happen to know a few, if you’d like a recommendation!) and/or focus on developing a solid brand foundation.

When you SHOULD get a professional logo

Pretty much any other time. For instance:

  • If you are confident in who you are and want to project the best possible image for your business.
  • If you were considering letting your high-school nephew with Photoshop “have a go at it”.
  • If you started with a Vistaprint logo and have since met three other people at networking functions who happen to be using the same one.
  • If your strategy, audience, culture, or market has shifted to a point where a rebranding effort makes sense.
Keep Reading
Logo Pricing
Logo Process
Logo Resources
Logo Portfolio
OR
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Nyla is an amazing designer! I really appreciated her technical expertise, as well as her knowledge of marketing.

Jamie M.
McAllister Writing & Editing

Nyla really knows what she is doing and is helping us take our brand from being ordinary to extraordinary. She’s a pleasure to deal with and although she is incredibly creative she also has a sound, rational, business mind. The combination of the two is any company/brand owners dream.

Jim S.
SinuSoothe

Nyla is an expert in her field. She is very professional and has the ability to visualize a concept and create a design that exceeds expectations.

Wanda Watson, MBA, EA
Premier Business Solutions

outstanding work!!

Edna E.
Home Care with Edna Earl

Love the creativity and adaptive spirit. Very responsive to feedback.

Judy K. Stewart, Ph.D
Virginia STEAM Academy

I am so thankful we met you and that you will be working on our projects. I feel so comfortable with you and I truly feel you understand our vision. I have a hard time articulating exactly what I want and large projects are very frustrating to me because of this. Since working with you, I am so excited about adding new items and developing more of our “brand”. My excitement is largely due to you! You are such a great listener and I feel you totally “get” me and my ideas. Thank you for all you do and for creating beautiful work that clearly communicates our vision. I am so thankful for you!

Melissa P.
The Peninsula Academy

Mrs. Smith is a dynamic graphic designer. She is sensitive to the needs of the client and always willing to go beyond the call to assist in anyway she can.

Sheriene H.
K.W. Harris Ministries

Great service and design work!

Gail K.
The Buzz Factoree

Nyla Smith of nVision Designs is the absolute best. She brings a wealth of professional experience, the academic background, creative aptitude, and most importantly, the character and integrity necessary to “nvision” and create your design needs.

Katrina W.
Birmingham Natural Beauties

Phenomenal graphic design, prompt, a joy to work with.

Dr. Keith Sawyer
Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill

EVERYTHING we have had done through n-Vision Designs has just been over the top. We seldom have edits because Nyla gets it right the first time. She is such a professional and is always right on the mark with advice and suggestions. Anyone who needs help with branding, website design or graphic design should definitely contact n-Vision Designs. It is simply “the best”.

Toni N.
The Peninsula Academy

Nyla is creative, competent, and attentive to my company’s advertising/design goals. She does quality work. I use her for all of my advertising, email campaign, and social media design needs.

Tiffany S.
Collegiate Book Connection

Did a great job on the website and with all follow up communication.

Brian M.
Power House

Nyla Smith offers individual attention to her clients and shows a remarkable attention to detail.

Dr. Lori M. Hobson
Resiliens International

n-Vision Designs does great work in a timely manner and they are always courteous and patient.

Jeff B.
The River Christian Center

Nyla’s professionalism is exceptional. She takes ideas and maximizes them to reflect the personality of those she works with to create sensational designs… She quickly engages to complete projects in a timely manner. She amazes me with her tenacity and drive to perfect her craft. I am thoroughly pleased with her work and gladly recommend her to others.

Sandra S.
Inevitable Growth Life Coaching and Consulting

She is awesome!

Tamara G.
New Beginnings Home Care LLC

Nyla is absolutely fantastic, not only will she help you throughout the creative process but her designs will elevate your business. Every project exceeds our expectations. For business owners that need to start somewhere with branding contact Nyla because she will help you create and carry out the perfect vision for your company. I highly recommend her services!

Sara S.
I & O Medical Centers

Very responsive and thoughtful. Designs are always stylish and engaging.

Bill S.
Net Lead Finder LLC

She is professional and returns calls and inquiries in a timely fashion. Her work is impeccable.

Neysa L.
Bread of Life Ministry

She is very knowledgeable and has a unique design sense.

Vibha M.
Krishiv Impex, LLC

Nyla is the best! She revitalized our website and designed an interactive “Hair Salon” complete with illustrated characters and voice. There is no end to her creativity and ability! She is really good about taking feedback and transforming the final product to match our Company’s vision. Even though we are in Tennessee and Nyla is in Virginia, communication for each project is excellent. If a company is looking for a print and web designer (basically a one stop shop) Nyla and n-Vision Designs is an awesome choice!

Raumesh A.
Akbari, Inc.

great person and very professional

Tim Harrell, Sr.
Environmental Building Services, Inc.

Nyla works fast and has a great vision for what i want.

Xerxes N.
Virginia Beach Escape Room

Nyla is professional, creative, experienced, knowledgeable and follows through to complete satisfaction. I recommend her highly!

Karol C.
Center for Weight Loss Success

Because of their competence and ability to satisfy with their work I would recommend this business and have already done so. I am well pleased with the fact that they are accessible and willing to answer and solve any problem

Connie H.
Succour Ministries
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