What is it? Do I need it?
What exactly is a logo? A logo is the most important visual element of your business. It’s what identifies you. It’s what communicates to people on a daily basis when you’re not physically able to be in their presence. It’s a reflection of your business — meaning it should reflect the attitude, services, or purpose of your company in order to enhance or communicate your brand.
Your logo plants a seed in someone’s mind. Every subsequent time they see it is like watering the seed. Over time, that seed takes root and develops weight and meaning for that person. This is how your visual brand grows and becomes established.