Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Design — From All Angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs.

Websites

The Ambiguity Bias is Scaring Away Your Customers

The ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line.

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Websites

Is Cognitive Load Ruining Your Website?

Looking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business.

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Brand Archetypes

Brand Archetype FAQ: We had multiple people in our organization take the brand personality quiz, and we got different results. What does this mean?”

Many times, when we talk about brand, we focus on the experience of your customers in relation to their interactions with you. But brand is also critical internally. The culture of your organization has everything to do with how your brand is perceived externally, so it’s important for it to be well established.

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