Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Collection: psychology

An exploration of psychological principles that can impact how successful your design and marketing efforts actually are.

The Ambiguity Bias is Scaring Away Your Customers

The ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line.

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Is Cognitive Load Ruining Your Website?

Looking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business.

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Running on Default – Harmless or Risky?

It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing.

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The Role of Psychology in Design

What role does psychology play in design? A big one. You don’t have to be a student of Freud to understand how basic psychological principles, when applied to design, can have a measurable impact.

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One Simple Way to Raise More Money for Your Nonprofit

Nonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it’s an organizational challenge, but marketing communication can make a big difference to the bottom line.

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