Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Brand

Logos

Web

Design

Brand Identity

Your brand is your most valuable asset. But it MUST be continually nurtured in order to thrive.

Branding Basics

Who are you? What do you stand for? Why do you exist?

If you don’t know who you are, how can you communicate it to others? In the absence of a strong and clear brand identity, you risk being swayed by every changing tide, and letting circumstances and people completely define you. You risk being outpaced by every competitor and being ignored by your desired audience. Without a strong brand identity, you simply won’t be able to thrive in today’s saturated global marketplace.

Your brand is the perception others have of you. But it’s up to you to shape that perception as much as possible.

This is where the process of branding comes in. While there are many aspects to a branding strategy, we focus primarily on visual and voice branding — your core identity — because that’s the foundation that everything else is built upon.

We help you to extract your brand’s positioning and purpose in order to craft the perfect identity to reflect your brand’s essence. So you can stand apart from the crowd and connect intuitively with the right audience.

Brand Positioning

Where do you fit in the marketplace?

It’s a crowded marketplace, but brands that establish and clearly convey their uniqueness are the ones that win in the minds and hearts of consumers. We help you communicate what makes you different from competitors so that you can plant your flag and stake your claim!

Your brand positioning also includes defining your target audience. As you know, you can’t be all things to all people, nor should you want to. When you understand what you are, and to whom, you give your brand the freedom to be all that it can be — with the confidence (swagger, even?) that comes with being self-assured in who you are.

Brand Purpose

Why are you here?

Your brand purpose is an important piece of your positioning that you need to be crystal clear on. This includes your motivations, values, and goals. We work with you to define or refine your mission and vision statements and your core values. As these are the driving forces and guiding lights of your day-to-day operations, it’s important to get these right.

Visual Identity

How do people recognize you?

Developing a visual identity is strategic in and of itself, yet also requires the creativity to develop something unique and appropriate to represent your brand and your brand only.

The most common element people think of when it comes to branding is a logo, but a strong visual brand relies on more than just that. We develop your brand style guide that includes your logo variations, typography, special graphic treatments, patterns, icons or symbols, color palette, and guidelines for using it all in order to maintain a consistent visual identity.

Brand Voice

How do you communicate?

Is your brand authoritative? Friendly? Sweet…with a little bit of spice? The tone you adopt and the words you use are key to communicating your brand’s personality and connecting with the right audience. We help you to develop or refine an authentic and engaging brand voice that feels natural to both you and your audience.

In short, we help release the untapped potential of your brand.

A strategic brand identity gives you laser focus so you don’t get sidetracked by things that can throw your brand off course. It helps you to make decisions more effectively, as your brand identity serves as a sounding board in all areas: customer service, marketing, sales, what to spend money on, what initiatives to pursue, etc.

Whether you’re creating a new brand or need to revive an existing one, we have a strategic process we follow to infuse life into your brand. View branding packages here, or feel free to reach out if you have questions.

Keep Reading
Brand Pricing
Brand Process
Brand Resources
OR
Request a Quote

She is professional and returns calls and inquiries in a timely fashion. Her work is impeccable.

Neysa L.
Bread of Life Ministry

Nyla is an amazing designer! I really appreciated her technical expertise, as well as her knowledge of marketing.

Jamie M.
McAllister Writing & Editing

Nyla’s professionalism is exceptional. She takes ideas and maximizes them to reflect the personality of those she works with to create sensational designs… She quickly engages to complete projects in a timely manner. She amazes me with her tenacity and drive to perfect her craft. I am thoroughly pleased with her work and gladly recommend her to others.

Sandra S.
Inevitable Growth Life Coaching and Consulting

Nyla is the best! She revitalized our website and designed an interactive “Hair Salon” complete with illustrated characters and voice. There is no end to her creativity and ability! She is really good about taking feedback and transforming the final product to match our Company’s vision. Even though we are in Tennessee and Nyla is in Virginia, communication for each project is excellent. If a company is looking for a print and web designer (basically a one stop shop) Nyla and n-Vision Designs is an awesome choice!

Raumesh A.
Akbari, Inc.

Nyla is an expert in her field. She is very professional and has the ability to visualize a concept and create a design that exceeds expectations.

Wanda Watson, MBA, EA
Premier Business Solutions

EVERYTHING we have had done through n-Vision Designs has just been over the top. We seldom have edits because Nyla gets it right the first time. She is such a professional and is always right on the mark with advice and suggestions. Anyone who needs help with branding, website design or graphic design should definitely contact n-Vision Designs. It is simply “the best”.

Toni N.
The Peninsula Academy

Nyla Smith of nVision Designs is the absolute best. She brings a wealth of professional experience, the academic background, creative aptitude, and most importantly, the character and integrity necessary to “nvision” and create your design needs.

Katrina W.
Birmingham Natural Beauties

Nyla Smith offers individual attention to her clients and shows a remarkable attention to detail.

Dr. Lori M. Hobson
Resiliens International

Love the creativity and adaptive spirit. Very responsive to feedback.

Judy K. Stewart, Ph.D
Virginia STEAM Academy

Great service and design work!

Gail K.
The Buzz Factoree

great person and very professional

Tim Harrell, Sr.
Environmental Building Services, Inc.

Because of their competence and ability to satisfy with their work I would recommend this business and have already done so. I am well pleased with the fact that they are accessible and willing to answer and solve any problem

Connie H.
Succour Ministries

outstanding work!!

Edna E.
Home Care with Edna Earl

I am so thankful we met you and that you will be working on our projects. I feel so comfortable with you and I truly feel you understand our vision. I have a hard time articulating exactly what I want and large projects are very frustrating to me because of this. Since working with you, I am so excited about adding new items and developing more of our “brand”. My excitement is largely due to you! You are such a great listener and I feel you totally “get” me and my ideas. Thank you for all you do and for creating beautiful work that clearly communicates our vision. I am so thankful for you!

Melissa P.
The Peninsula Academy

Nyla is creative, competent, and attentive to my company’s advertising/design goals. She does quality work. I use her for all of my advertising, email campaign, and social media design needs.

Tiffany S.
Collegiate Book Connection

Did a great job on the website and with all follow up communication.

Brian M.
Power House

Nyla really knows what she is doing and is helping us take our brand from being ordinary to extraordinary. She’s a pleasure to deal with and although she is incredibly creative she also has a sound, rational, business mind. The combination of the two is any company/brand owners dream.

Jim S.
SinuSoothe

She is very knowledgeable and has a unique design sense.

Vibha M.
Krishiv Impex, LLC

Nyla works fast and has a great vision for what i want.

Xerxes N.
Virginia Beach Escape Room

Nyla is absolutely fantastic, not only will she help you throughout the creative process but her designs will elevate your business. Every project exceeds our expectations. For business owners that need to start somewhere with branding contact Nyla because she will help you create and carry out the perfect vision for your company. I highly recommend her services!

Sara S.
I & O Medical Centers

n-Vision Designs does great work in a timely manner and they are always courteous and patient.

Jeff B.
The River Christian Center

She is awesome!

Tamara G.
New Beginnings Home Care LLC

Nyla is professional, creative, experienced, knowledgeable and follows through to complete satisfaction. I recommend her highly!

Karol C.
Center for Weight Loss Success

Mrs. Smith is a dynamic graphic designer. She is sensitive to the needs of the client and always willing to go beyond the call to assist in anyway she can.

Sheriene H.
K.W. Harris Ministries

Very responsive and thoughtful. Designs are always stylish and engaging.

Bill S.
Net Lead Finder LLC

Phenomenal graphic design, prompt, a joy to work with.

Dr. Keith Sawyer
Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill
Website design and content are property of n-Vision Designs, LLC or their respective owners unless otherwise indicated. Copyright 2005 – 2023. All Rights Reserved.