Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

logo design

Lessons from the Creation of the 2016 Olympics Logo

With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process.

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Plagiarism and the 2020 Olympics Logo

Plagiarism is a pretty big deal when you’re accused of copying your high school English paper. It’s an even bigger deal when you’re accused of stealing the 2020 Summer Olympics logo design. Ruh roh, Raggy…

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“F” is for: Favicon

A favicon (the term is a mashup of “favorites icon”) is one of those little details that should be a part of your visual brand. Go the extra step to reinforce your visual brand and enhance your users’ experience of browsing your website by creating a custom favicon.

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How to Avoid Brand Schizophrenia

Are you a company that suffers from brand schizophrenia? While “branding” can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?

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What We Can Learn from Google’s Doodles

You may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?

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Interview with a Logo

Do you ever find yourself talking to things… that can’t talk back? No? Right, um, me either. But let’s say that you did, and one of the things you talked to was your logo. Presenting… Interview with a Logo:

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Fonts That Make Me Giddy: Cotoris

I can’t say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.

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