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Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.
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With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process.
Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo.
Plagiarism is a pretty big deal when you’re accused of copying your high school English paper. It’s an even bigger deal when you’re accused of stealing the 2020 Summer Olympics logo design. Ruh roh, Raggy…
So, you’ve got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you begin to wonder… what’s the difference, and are you supposed to have it on your logo?
You may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?
On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them. You’d think a simple question would have a simple answer, but there’s a little more to it than that…
Do you ever find yourself talking to things… that can’t talk back? No? Right, um, me either. But let’s say that you did, and one of the things you talked to was your logo. Presenting… Interview with a Logo:
