
The terms branding and marketing are sometimes used interchangeably. This is understandable — they
Just like a person, your company’s brand has a unique personality, and how people
The terms branding and marketing are sometimes used interchangeably. This is understandable — they
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you
On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them.
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you
These days, it seems everybody “does web design”. How do you know the best option
These days, it seems everybody “does web design”. How do you know the best option
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind
Business cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind
The ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line.
Cognitive biases. We all have them. We may even be aware of them. Cognitive biases are the result of mental shortcuts our brains have formed, particularly when making decisions… and marketers, intentionally or not, have been banking on them since the dawn of advertising.