How much should you pay for a logo?
Logo pricing can be confusing. No doubt you’ve seen ads online for $99 LOGOS!!! LOGOS FOR $149!!! $5 LOGO!!! And you may have also talked to a professional logo designer and received a quote of $2000. What?! Why the discrepancy?
AS WITH ANYTHING ELSE IN LIFE, YOU GET WHAT YOU PAY FOR.
If you’re in the market for a new house, are you surprised that there exists in this world both $40,000 foreclosure deals and multimillion dollar mansions? Of course not, because you understand that there is a huge range of possibilities and situations. And yet, all houses serve the same basic function: provide shelter. Similarly, there is a wide range of logo designers in this world, meaning there are different degrees of ability, creativity, and experience. And yet, all logos serve the same basic function: communicate your brand. As with buying a house, the only logical thing to do as a consumer is decide for yourself where you fall in that spectrum: are you looking for a small cottage by the river or a manor on a hill? How much can you afford? What amenities are most important to you? What is the best long-term investment? You need to apply a similar logic to your logo. How much is your brand worth? Where does it fall in the spectrum? I can’t answer that question for you. But, since a logo is the face of your business and your business is your livelihood, I’d think it’s pretty darn important.