Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

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Logo Pricing

How much your brand is worth should drive how much your logo is worth.

Logo Cost

How much should you pay for a logo?

Logo pricing can be confusing.  No doubt you’ve seen ads online for $99 LOGOS!!! LOGOS FOR $149!!! $5 LOGO!!! And you may have also talked to a professional logo designer and received a quote of $2000.  What?! Why the discrepancy?

AS WITH ANYTHING ELSE IN LIFE, YOU GET WHAT YOU PAY FOR.

If you’re in the market for a new house, are you surprised that there exists in this world both $40,000 foreclosure deals and multimillion dollar mansions?  Of course not, because you understand that there is a huge range of possibilities and situations. And yet, all houses serve the same basic function: provide shelter. Similarly, there is a wide range of logo designers in this world, meaning there are different degrees of ability, creativity, and experience. And yet, all logos serve the same basic function: communicate your brand. As with buying a house, the only logical thing to do as a consumer is decide for yourself where you fall in that spectrum: are you looking for a small cottage by the river or a manor on a hill? How much can you afford? What amenities are most important to you? What is the best long-term investment? You need to apply a similar logic to your logo. How much is your brand worth? Where does it fall in the spectrum? I can’t answer that question for you. But, since a logo is the face of your business and your business is your livelihood, I’d think it’s pretty darn important.

 

Buyer Beware

The true cost of cheap logo design

In the 10+ years we’ve been in business, we’ve come across a select few common problems that pop up over and over again from those that have gone the “cheap” route for their logos: 

  • The logo is not unique. At best it’s cliché; at worst it’s clip art or a direct ripoff of other designs. (That can lead to legal trouble.) This is especially prominent in online “marketplaces” — logo design contests or logo crowdsourcing websites. 
  • The logo is in the wrong format. Any logo designer worth their salt should provide scalable vector artwork, bare minimum. If all you received is a low-resolution .jpg — you got shafted, and you’ll have to pay someone else to redraw your logo to be used anywhere other than on your website.
  • The logo does not scale well. One of the design considerations in developing a logo is making sure it will look good on both a lapel pin and a billboard. We’ve seen too many unrecognizable logos at small sizes because there was not enough foresight, planning, or research involved in the design process.
  • The logo is just plain ugly.  Yes we said it, and there is an abundance of ugly logos out there. The problem with ugly logos is not simply that they’re unattractive. Nine times out of ten they’re ugly because they’re poorly designed. Which makes you look unprofessional or communicates the wrong message about you. And therein lies the problem.

The best piece of advice we can give is do your research. Look at portfolios. Ask others you trust for referrals. If you see a logo you like, try to find out who designed it and contact them. Talk to designers, meet with them if possible. Ask about their process. You may even want to talk to the design company’s previous clients to find out what their experience was like. Whatever you do, just try to be informed about the process so that you have realistic expectations. With realistic expectations and an understanding of your brand value, you are in a better position to make an informed decision.

A Worthwhile Investment

Trust Us.

If you’re anything like us, when you make a purchase, you think about how much use you’re going to get out of it. And then you consider the actual value of that use — financially and holistically. Example: you buy a pair of shoes that costs $300. If you end up wearing these shoes for 300 days of the year, that’s quite a high usage rate and the cost per wear makes this a great bargain. You bought these shoes for only a dollar a day! However, what’s the holistic or intrinsic value of these shoes: did they enhance or enrich my existence? Eh, not much — you didn’t actually need these fancy shoes in the first place and they didn’t, yknow, change your life. Contrast that to say, a meal, which can be thought of as a one-time use (once you eat it, it’s gone). However, the value of food is high (without it, you die).

Why do we bring this up? Because your logo is actually both high-use and high-value, which makes it a worthwhile investment. A good logo will promote and enrich your brand, and it works for you day in and day out. It’s the salesman who never sleeps. Small businesses should understand the importance of having a well-developed logo as part of their brand strategy, and consider how pervasively it will be used for years to come.

Would you like to discuss your logo design project?

At present, the minimum we charge for small business logo development is $1250. Learn more about the logo design process, view our logo design portfolio, then contact us if you’re interested in discussing your logo design.

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Logo Overview
Logo Process
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Logo Portfolio
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Love the creativity and adaptive spirit. Very responsive to feedback.

Judy K. Stewart, Ph.D
Virginia STEAM Academy

Nyla is creative, competent, and attentive to my company’s advertising/design goals. She does quality work. I use her for all of my advertising, email campaign, and social media design needs.

Tiffany S.
Collegiate Book Connection

I am so thankful we met you and that you will be working on our projects. I feel so comfortable with you and I truly feel you understand our vision. I have a hard time articulating exactly what I want and large projects are very frustrating to me because of this. Since working with you, I am so excited about adding new items and developing more of our “brand”. My excitement is largely due to you! You are such a great listener and I feel you totally “get” me and my ideas. Thank you for all you do and for creating beautiful work that clearly communicates our vision. I am so thankful for you!

Melissa P.
The Peninsula Academy

EVERYTHING we have had done through n-Vision Designs has just been over the top. We seldom have edits because Nyla gets it right the first time. She is such a professional and is always right on the mark with advice and suggestions. Anyone who needs help with branding, website design or graphic design should definitely contact n-Vision Designs. It is simply “the best”.

Toni N.
The Peninsula Academy

Mrs. Smith is a dynamic graphic designer. She is sensitive to the needs of the client and always willing to go beyond the call to assist in anyway she can.

Sheriene H.
K.W. Harris Ministries

She is awesome!

Tamara G.
New Beginnings Home Care LLC

Did a great job on the website and with all follow up communication.

Brian M.
Power House

Nyla Smith of nVision Designs is the absolute best. She brings a wealth of professional experience, the academic background, creative aptitude, and most importantly, the character and integrity necessary to “nvision” and create your design needs.

Katrina W.
Birmingham Natural Beauties

Nyla really knows what she is doing and is helping us take our brand from being ordinary to extraordinary. She’s a pleasure to deal with and although she is incredibly creative she also has a sound, rational, business mind. The combination of the two is any company/brand owners dream.

Jim S.
SinuSoothe

great person and very professional

Tim Harrell, Sr.
Environmental Building Services, Inc.

Nyla is an amazing designer! I really appreciated her technical expertise, as well as her knowledge of marketing.

Jamie M.
McAllister Writing & Editing

Great service and design work!

Gail K.
The Buzz Factoree

outstanding work!!

Edna E.
Home Care with Edna Earl

Nyla Smith offers individual attention to her clients and shows a remarkable attention to detail.

Dr. Lori M. Hobson
Resiliens International

Nyla is absolutely fantastic, not only will she help you throughout the creative process but her designs will elevate your business. Every project exceeds our expectations. For business owners that need to start somewhere with branding contact Nyla because she will help you create and carry out the perfect vision for your company. I highly recommend her services!

Sara S.
I & O Medical Centers

She is professional and returns calls and inquiries in a timely fashion. Her work is impeccable.

Neysa L.
Bread of Life Ministry

Phenomenal graphic design, prompt, a joy to work with.

Dr. Keith Sawyer
Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill

Nyla is the best! She revitalized our website and designed an interactive “Hair Salon” complete with illustrated characters and voice. There is no end to her creativity and ability! She is really good about taking feedback and transforming the final product to match our Company’s vision. Even though we are in Tennessee and Nyla is in Virginia, communication for each project is excellent. If a company is looking for a print and web designer (basically a one stop shop) Nyla and n-Vision Designs is an awesome choice!

Raumesh A.
Akbari, Inc.

Nyla works fast and has a great vision for what i want.

Xerxes N.
Virginia Beach Escape Room

Very responsive and thoughtful. Designs are always stylish and engaging.

Bill S.
Net Lead Finder LLC

n-Vision Designs does great work in a timely manner and they are always courteous and patient.

Jeff B.
The River Christian Center

She is very knowledgeable and has a unique design sense.

Vibha M.
Krishiv Impex, LLC

Because of their competence and ability to satisfy with their work I would recommend this business and have already done so. I am well pleased with the fact that they are accessible and willing to answer and solve any problem

Connie H.
Succour Ministries

Nyla is an expert in her field. She is very professional and has the ability to visualize a concept and create a design that exceeds expectations.

Wanda Watson, MBA, EA
Premier Business Solutions

Nyla’s professionalism is exceptional. She takes ideas and maximizes them to reflect the personality of those she works with to create sensational designs… She quickly engages to complete projects in a timely manner. She amazes me with her tenacity and drive to perfect her craft. I am thoroughly pleased with her work and gladly recommend her to others.

Sandra S.
Inevitable Growth Life Coaching and Consulting

Nyla is professional, creative, experienced, knowledgeable and follows through to complete satisfaction. I recommend her highly!

Karol C.
Center for Weight Loss Success
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