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Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.
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The satisfaction of accomplishment or achievement. The pride of overcoming an obstacle or challenge. The excitement of winning or receiving a prize. Or just the euphoria of scoring big with dumb luck. One thing that ties all these together? Gamification. And it can be the best thing that ever happened to your marketing.
The terms branding and marketing are sometimes used interchangeably. This is understandable — they are inextricably tied together — but they’re not the same thing. Here’s why that matters, and how to know which one you need.
The ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line.
Cognitive biases. We all have them. We may even be aware of them. Cognitive biases are the result of mental shortcuts our brains have formed, particularly when making decisions… and marketers, intentionally or not, have been banking on them since the dawn of advertising.
“I will not eat them in the rain. I will not eat them on a train. Not in the dark! Not in a tree! Not in a car! You let me be!” Sound familiar? Read on.
“Lovers thrive on authenticity and genuine human connections, and that is our strength. When we talk to others about ourselves or our businesses, our passion and dedication shine through and draw people to us.”
It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing.
Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of.
“We try to help as many families and kids as possible. We want to be a voice for children and families…We are always out spreading the word about the need that exists for children in foster care.”
“The greater joy and positive personal transformations we create, the greater the amount of energy we will have to help others, and the greater positive energetic imprint we will leave in this world as our legacy.”
Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it.
Sir Isaac Newton’s third law of physics states that every action has a reaction. But you don’t have to get beaned on the head with an apple to realize the universal laws of physics also apply to marketing.
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.”
As we make our way through the ABC’s of marketing and design terminology, you wouldn’t naturally assume that “joy” would be on that list. But it is, for two reasons, and let me tell you what they are.
Ooh, shiny! Do you like gloss? Well, who doesn’t? When deciding on the print options of your marketing materials, the question to go glossy or matte is a common one. It’s a simple enough question, but there are actually a few different ways to achieve a glossy look — any one of which can give you a different result. Read this before you order your next print job to make sure you know what you’re getting.
Prior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages.
Most print pieces we see are solid and rectangular, but this doesn’t have to be the case. If you want to make an impression with a unique print piece, consider die cutting to add interest, increase memorability, and to reinforce your brand or a particular message.
Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments.
Email signatures help to tell your contacts about your company and more importantly, how to stay in touch with you! When used correctly, they can be a very valuable marketing tool. When used the wrong way, they can have a negative impact on how people view your professional image.
In this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.
A common tactic for businesses is to repurpose content. This gives the creator the opportunity to breathe new life into something old. Repurposing content is a smart practice, and I highly encourage it.
