Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Google

Mobilegeddon. Is the Sky Falling?

Google is at it again. Just when you thought your website was safe, they decided to make changes! That’s right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.

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Don’t Blame Google for Your Bad Website

I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn’t convinced was the real problem here.

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What We Can Learn from Google’s Doodles

You may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?

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8 Tips for a Better Website

If your website isn’t performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.

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