Menu
Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.
- Brand Identity
Branding Services
- Logo Design
- Websites
- Print Design
Want a surefire way to get graphic designers all riled up? Replace a good typeface with a bad one… all over America.
Modern and elegant, this condensed typeface feels classy and almost timeless. And yet, as all giddiness-inducing fonts do, it has a style all its own.
Let me let you in on a little trick of professional graphic designers. This little last-minute tweak can make a huge difference—and it’s a key factor separating the amateurs from the experts.
The Leaning Tower of Pisa is a larger-than-life illustration of “when bad italics happen to good fonts.” This Leaning Tower Phenomenon, if you will, often occurs as a byproduct of good people who just don’t know any better. Read on to make sure you’re not committing this typographical sin.
It’s all about the curves. When you need a bold, yet feminine typeface, look no further than Ropa Soft Pro. No hard edges here, folks.
Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade.
If you’re around a graphic designer for any length of time, you may notice them using the word “typeface”. Smart guy (or gal) that you are, you eventually figure out that’s just another word for “font”. Oh, but you’re wrong. (Or are you?)
