
The terms branding and marketing are sometimes used interchangeably. This is understandable — they
Just like a person, your company’s brand has a unique personality, and how people
The terms branding and marketing are sometimes used interchangeably. This is understandable — they
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you
On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them.
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you
These days, it seems everybody “does web design”. How do you know the best option
These days, it seems everybody “does web design”. How do you know the best option
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind
Business cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind
I remember quite distinctly a time back in 2004, when this thing called ‘digital printing’ was scoffed at by ‘real’ designers. It was cheap and produced inferior results as compared to traditional offset printing. Well now it’s almost 2016 and technology has come a long way. Is offset printing still the best way to print?
Most print pieces we see are solid and rectangular, but this doesn’t have to be the case. If you want to make an impression with a unique print piece, consider die cutting to add interest, increase memorability, and to reinforce your brand or a particular message.