In 10+ years of developing websites, I’ve come across a lot of assumptions. And you know what they say about those. So if you’re in the market for a new website, the following seven questions should help make the most of the experience.
Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain.
Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO’s various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings.
If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush?
Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn’t enough and why you need landing pages to truly be successful in selling.
Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help.
Any business that is serious about their content strategy for online marketing will always have a frequent need for web visuals: social media banners, website banners, Pay-Per-Click (PPC) ads, and Facebook ads, to name a few. Unless you have an in-house design team, you’ll likely face the question, “Do I create the graphics myself or do I hire a professional designer?”
Google is at it again. Just when you thought your website was safe, they decided to make changes! That’s right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.
I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn’t convinced was the real problem here.
Your brain has everything to do with why it’s important to make sure your site loads quickly. Keep your customers coming by optimizing your site’s speed.
A website is designed to be viewed on a screen, right? Sure, no-brainer. So should you care how your website looks when it’s printed? Good question.
If your website isn’t performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.