“J” is for: Joy
As we make our way through the ABC’s of marketing and design terminology, you wouldn’t naturally assume that “joy” would be on that list. But it is, for two reasons, and let me tell you what they are.
October 6, 2015
As we make our way through the ABC’s of marketing and design terminology, you wouldn’t naturally assume that “joy” would be on that list. But it is, for two reasons, and let me tell you what they are.
Nonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it’s an organizational challenge, but marketing communication can make a big difference to the bottom line.