Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Design Portfolio

CLIENT: The Peninsula Academy

DESCRIPTION: The Peninsula Academy preschool went through an intensive internal branding process resulting in “The Smiley School Society”. A logo was developed as well as a fun illustrative poster and refrigerator magnet depicting The Smiley School Society’s statement of beliefs and standards (which include “…We believe in dancing, singing, and twirling at a moment’s notice…”!). Custom illustrations were created for this project. Also pictured: TPA Brochure Design.

CLIENT: Menchville House

DESCRIPTION: Menchville House, a 501(c)(3) nonprofit organization which houses homeless women and their children, needed a professional brochure. In course of the project, a logo was designed and business cards were also developed.

CLIENT: Home Care with Edna Earl

DESCRIPTION: The unique story of how Home Care with Edna Earl came to be centers around a single heart-shaped stone found on the beach. It is an integral piece of their history and today serves as a daily reminder of why the company exists: compassionate care, one heart at a time. Therefore, the heart-shaped stone forms the centerpiece of the logo and appears throughout their marketing collateral. Shown here are the logo design, business cards, brochure, and hand fan.

CLIENT: I & O Medical Centers / In and Out Express Care

Ongoing marketing pieces were developed for In and Out Express Care to support their goal of increasing exposure for the new division of I & O Medical Centers. Shown here are a trade show pull-up banner display, direct mail (EDDM) magnet postcard, flyer, and brochure.


Multi-page publications (Magazines, Newsletters, & Manuals)

Flyers & Direct Mail

CD/DVD Covers & Labels


Large format (banners, trade show displays, etc)