Die cutting is a part of the finishing process of a print piece, which allows printers to create unique shapes, edges, and cutouts.
There are some printers that offer generic dies such as standard shapes (circles, squares, stars) and edges (rounded corners and scalloped edges). While this can help to make your piece stand out more, you can also have a custom die made into just about any shape imaginable.
Think about the process much like baking cookies at Christmas. You have a cookie cutter in the shape of a gingerbread man, and you can use this cookie cutter to create as many cookies as you want in that shape. Same idea with your print piece.
In the case of a custom shape, the die (cookie cutter) will first need to be manufactured out of a steel blade into your desired shape. Then the metal die is used to shape your print pieces during production.
There is also a process called laser die cutting, in which there is no “cookie cutter” but instead a laser etches the cut into your piece using a purely digital process.
Die cutting is an option to consider when you want to give your marketing piece a unique touch. Remember that it is not for everyone and not for every marketing piece. There is a considerable cost involved if you are having a custom die cut. However, once your steel “cookie cutter” is made, you won’t need to pay that upfront cost again.
When it is utilized at the right moment and with the correct marketing piece, die cutting can be a clever way to enhance your brand. It can provide both function and design to help businesses make a lasting impression. The example below shows a business card designed and die cut to help consumers determine when it’s time to replace their tires.
Remember, that there is a time and place for everything. Although there is an increased cost to utilize die cutting, if used in the right way it can pay for itself over and over again. The design should make a statement and help your customer to connect the dots between what it is that you do and how you can meet their needs. The cut can be created for aesthetic purposes, which in itself is valuable as a reflection of your brand, but think about how you can even use this procedure functionally to truly step up your business’ print marketing!
“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.”
What role does psychology play in design? A big one. You don’t have to be a student of Freud to understand how basic psychological principles, when applied to design, can have a measurable impact.
