Menu
Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.
- Brand Identity
Branding Services
- Logo Design
- Websites
- Print Design
The ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line.
Looking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business.
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you know what they say about those. So if you’re in the market for a new website, the following seven questions should help make the most of the experience.
Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that “just do it” should never supercede “just think it through”. In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience.
We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to?
So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you?
Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain.
QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself.
Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO’s various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings.
If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush?
Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn’t enough and why you need landing pages to truly be successful in selling.
Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help.
A favicon (the term is a mashup of “favorites icon”) is one of those little details that should be a part of your visual brand. Go the extra step to reinforce your visual brand and enhance your users’ experience of browsing your website by creating a custom favicon.
There is an old saying, “If you build it, they will come.” Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in.
Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments.
So often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they’ve heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page.
Any business that is serious about their content strategy for online marketing will always have a frequent need for web visuals: social media banners, website banners, Pay-Per-Click (PPC) ads, and Facebook ads, to name a few. Unless you have an in-house design team, you’ll likely face the question, “Do I create the graphics myself or do I hire a professional designer?”
Google is at it again. Just when you thought your website was safe, they decided to make changes! That’s right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.
When building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that’s what everybody else does. But is that the best way to do it?
I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn’t convinced was the real problem here.
Your brain has everything to do with why it’s important to make sure your site loads quickly. Keep your customers coming by optimizing your site’s speed.
