Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

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“W” is for Watermark

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?

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“V” is for Vector

You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion.

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Why SEO is a Partnership

Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO’s various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings.

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Thou Shalt Not Steal (Images)

We all know stealing is wrong, right? What’s a little ambiguous for some is what constitutes “stealing”, particularly on the internet. If you’re not familiar with internet copyright law, beware — what you don’t know could cost you.

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8 Tips for a Better Website

If your website isn’t performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.

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