Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

flag design

A New Flag for New Zealand?

New Zealand is on the hunt for a new flag design. On September 1, after sifting through a mere 10,292 submissions, officials revealed the top four design contenders to replace the country’s flag. As opinions from New Zealanders on the proposed designs have been mixed and mostly negative, we have to ask – just what makes for a good flag design?

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