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Design Pricing

What you should know about pricing for print design pieces... and a few ways to keep costs down.

Industry Standards for Pricing

Hint: They don't exist.

If you’re looking for a set standard for graphic design pricing, you’ll be hard-pressed to find it.  Costs will vary by project type and by designer.

There are a few reasons why you may have a need for a graphic designer. These reasons typically boil down into two categories (not always completely distinct from each other): either identity or promotion. When we say identity, we mean pieces that are used to identify your company — including logos, business cards, letterhead, envelopes, rack cards, email signatures, social media banners, trade show displays, etc. When we say promoting, we mean you’re communicating a very specific message that often has a call to action involved, such as event flyers, product brochures, direct mail, print advertisements, online banner ads, etc. Generally the cost to get something designed is a direct correlation of the amount of time and effort it takes to design it, plus sometimes, the expected longevity and reach of the piece. 

Because there are so many types of design projects, and so many nuances that factor in to each one, we won’t even attempt to define specific pricing guidelines here. You may find a fresh college graduate who simply charges an hourly rate of $20, and you may find an agency that charges upwards of $150/hour. You’ll find designers who calculate purely hourly rates, and those who quote a flat project fee.

Here at n-Vision Designs, the best way to determine your cost is to simply request a quote. Once we know details about your project, we can give you an estimate.

Helpful Tips

To keep costs down

Regardless of who you work with, here are ways you may be able to keep your costs down:

  1. Be prepared with content. Know what you want your piece to say and be able to provide proofed copy in a digital format. Most designers will charge extra fees for copywriting or even for having to transcribe your content from a barely legible fax you sent them.
  2. If you already have a printer for your project, let your designer know as soon as possible so that they can make sure your file is set up correctly for that printer.
  3. Have your high quality photos ready at the beginning of the project, if you are providing images. This also goes for your logo…make sure you are able to provide it in a scalable vector format (normally .eps).
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Nyla really knows what she is doing and is helping us take our brand from being ordinary to extraordinary. She’s a pleasure to deal with and although she is incredibly creative she also has a sound, rational, business mind. The combination of the two is any company/brand owners dream.

Jim S.
SinuSoothe

Nyla is an expert in her field. She is very professional and has the ability to visualize a concept and create a design that exceeds expectations.

Wanda Watson, MBA, EA
Premier Business Solutions

great person and very professional

Tim Harrell, Sr.
Environmental Building Services, Inc.

She is professional and returns calls and inquiries in a timely fashion. Her work is impeccable.

Neysa L.
Bread of Life Ministry

Nyla is an amazing designer! I really appreciated her technical expertise, as well as her knowledge of marketing.

Jamie M.
McAllister Writing & Editing

EVERYTHING we have had done through n-Vision Designs has just been over the top. We seldom have edits because Nyla gets it right the first time. She is such a professional and is always right on the mark with advice and suggestions. Anyone who needs help with branding, website design or graphic design should definitely contact n-Vision Designs. It is simply “the best”.

Toni N.
The Peninsula Academy

I am so thankful we met you and that you will be working on our projects. I feel so comfortable with you and I truly feel you understand our vision. I have a hard time articulating exactly what I want and large projects are very frustrating to me because of this. Since working with you, I am so excited about adding new items and developing more of our “brand”. My excitement is largely due to you! You are such a great listener and I feel you totally “get” me and my ideas. Thank you for all you do and for creating beautiful work that clearly communicates our vision. I am so thankful for you!

Melissa P.
The Peninsula Academy

Great service and design work!

Gail K.
The Buzz Factoree

She is very knowledgeable and has a unique design sense.

Vibha M.
Krishiv Impex, LLC

Nyla Smith offers individual attention to her clients and shows a remarkable attention to detail.

Dr. Lori M. Hobson
Resiliens International

outstanding work!!

Edna E.
Home Care with Edna Earl

Nyla is creative, competent, and attentive to my company’s advertising/design goals. She does quality work. I use her for all of my advertising, email campaign, and social media design needs.

Tiffany S.
Collegiate Book Connection

Nyla is absolutely fantastic, not only will she help you throughout the creative process but her designs will elevate your business. Every project exceeds our expectations. For business owners that need to start somewhere with branding contact Nyla because she will help you create and carry out the perfect vision for your company. I highly recommend her services!

Sara S.
I & O Medical Centers

Nyla is the best! She revitalized our website and designed an interactive “Hair Salon” complete with illustrated characters and voice. There is no end to her creativity and ability! She is really good about taking feedback and transforming the final product to match our Company’s vision. Even though we are in Tennessee and Nyla is in Virginia, communication for each project is excellent. If a company is looking for a print and web designer (basically a one stop shop) Nyla and n-Vision Designs is an awesome choice!

Raumesh A.
Akbari, Inc.

Mrs. Smith is a dynamic graphic designer. She is sensitive to the needs of the client and always willing to go beyond the call to assist in anyway she can.

Sheriene H.
K.W. Harris Ministries

Nyla works fast and has a great vision for what i want.

Xerxes N.
Virginia Beach Escape Room

Very responsive and thoughtful. Designs are always stylish and engaging.

Bill S.
Net Lead Finder LLC

Nyla’s professionalism is exceptional. She takes ideas and maximizes them to reflect the personality of those she works with to create sensational designs… She quickly engages to complete projects in a timely manner. She amazes me with her tenacity and drive to perfect her craft. I am thoroughly pleased with her work and gladly recommend her to others.

Sandra S.
Inevitable Growth Life Coaching and Consulting

Because of their competence and ability to satisfy with their work I would recommend this business and have already done so. I am well pleased with the fact that they are accessible and willing to answer and solve any problem

Connie H.
Succour Ministries

Love the creativity and adaptive spirit. Very responsive to feedback.

Judy K. Stewart, Ph.D
Virginia STEAM Academy

Phenomenal graphic design, prompt, a joy to work with.

Dr. Keith Sawyer
Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill

Nyla Smith of nVision Designs is the absolute best. She brings a wealth of professional experience, the academic background, creative aptitude, and most importantly, the character and integrity necessary to “nvision” and create your design needs.

Katrina W.
Birmingham Natural Beauties

Did a great job on the website and with all follow up communication.

Brian M.
Power House

She is awesome!

Tamara G.
New Beginnings Home Care LLC

Nyla is professional, creative, experienced, knowledgeable and follows through to complete satisfaction. I recommend her highly!

Karol C.
Center for Weight Loss Success

n-Vision Designs does great work in a timely manner and they are always courteous and patient.

Jeff B.
The River Christian Center
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