Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Logo Process

Research... sketches... color exploration... It's all part of the process. But it first starts with your brand.

What to Expect

5 stages of logo development

The development of a logo is part of a larger conversation of visual branding. Contrary to what some may think, a logo itself is not your brand. Rather, your logo should both be informed by and identify your brand. That means before you even think about having a logo designed or redesigned, you must be able to communicate what your brand is. One of the easiest ways to understand this is to answer the question, “how are you perceived by others?” or “what do others think of when they hear your name?”.  That, in a nutshell, is your brand.