Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

copyright

“W” is for Watermark

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?

Read More »

Plagiarism and the 2020 Olympics Logo

Plagiarism is a pretty big deal when you’re accused of copying your high school English paper. It’s an even bigger deal when you’re accused of stealing the 2020 Summer Olympics logo design. Ruh roh, Raggy…

Read More »

Thou Shalt Not Steal (Images)

We all know stealing is wrong, right? What’s a little ambiguous for some is what constitutes “stealing”, particularly on the internet. If you’re not familiar with internet copyright law, beware — what you don’t know could cost you.

Read More »