“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.
Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.
If your website isn’t performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.