
The Power of One-Page Websites

- We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to?
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One-page websites (also known as single-page websites) have been around for a few years and are growing in popularity. They’re super easy to use because, rather than taking you to a different page altogether, navigation at the top will scroll you to a section further down on the same page.
For those who may not know what I’m talking about, google the phrase “single-page websites,” or simply visit One Page Love, a site that showcases one-page website designs.
Please keep in mind that when I refer to a one-page website, I do not mean the long-form sales page. That would be classified as a landing page, as opposed to a one-page website that represents your business.
Now that we have our definitions set, let’s take a look at what makes one-page websites an enticing option…or not.
There are several good reasons for launching a one-page website into the world, as opposed to a multi-page website. Pros include:
While there are several good reasons for adopting the one-and-done mentality with your website, there are drawbacks. Cons include:
You can use a one-page concept for the home page, but also have a full website behind it. This hybrid approach offers the best of both worlds.
Don’t jump on the one-page website bandwagon just because it’s a trend and you want to follow the crowd. If you need an easy-peasy site for your book launch or a local group’s annual fundraising extravaganza, a one-page site will suit you just fine. However, if you run a business with many years ahead of it, don’t try to turn what should be a multi-page website into a one-page website just to save money.
By the same token, if getting found online is at all important to you, don’t opt for a one-page site. Yes, there are best practices to optimize a one-page site for SEO, but it will never compare to having an optimized multi-page site. Ever.
These few points aside, a one-page website can be great, particularly for smaller websites or one-off events. When used appropriately, one-page websites are a trend with staying power.
What’s that your momma always said? “If it seems too good to be true, it probably is.” But ma! The flip side — “don’t look a gift horse in the mouth”, right? No. That’s not even what that means. Listen to your mother and beware this common email scam.
When building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that’s what everybody else does. But is that the best way to do it?
Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.