
The Power of One-Page Websites

- We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to?
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One-page websites (also known as single-page websites) have been around for a few years and are growing in popularity. They’re super easy to use because, rather than taking you to a different page altogether, navigation at the top will scroll you to a section further down on the same page.
For those who may not know what I’m talking about, google the phrase “single-page websites,” or simply visit One Page Love, a site that showcases one-page website designs.
Please keep in mind that when I refer to a one-page website, I do not mean the long-form sales page. That would be classified as a landing page, as opposed to a one-page website that represents your business.
Now that we have our definitions set, let’s take a look at what makes one-page websites an enticing option…or not.
There are several good reasons for launching a one-page website into the world, as opposed to a multi-page website. Pros include:
While there are several good reasons for adopting the one-and-done mentality with your website, there are drawbacks. Cons include:
You can use a one-page concept for the home page, but also have a full website behind it. This hybrid approach offers the best of both worlds.
Don’t jump on the one-page website bandwagon just because it’s a trend and you want to follow the crowd. If you need an easy-peasy site for your book launch or a local group’s annual fundraising extravaganza, a one-page site will suit you just fine. However, if you run a business with many years ahead of it, don’t try to turn what should be a multi-page website into a one-page website just to save money.
By the same token, if getting found online is at all important to you, don’t opt for a one-page site. Yes, there are best practices to optimize a one-page site for SEO, but it will never compare to having an optimized multi-page site. Ever.
These few points aside, a one-page website can be great, particularly for smaller websites or one-off events. When used appropriately, one-page websites are a trend with staying power.
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Google is at it again. Just when you thought your website was safe, they decided to make changes! That’s right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.