Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

marketing

Branding Mistakes: Targeting Everyone, Reaching No One

As you’re developing your brand, one of the first questions you’ll need to answer is,”Who am I doing this for?” Defining and reaching your target audience will be your main challenges. If you think you need to target every Tom, Dick, and Harriet in the world, then you may be in for a rude awakening.

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One Simple Way to Raise More Money for Your Nonprofit

Nonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it’s an organizational challenge, but marketing communication can make a big difference to the bottom line.

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Is Direct Mail Still a Good Strategy For You?

For a while now, we’ve heard that print advertising is dying. I don’t believe it. Yes, it’s true that online marketing is booming. However, that doesn’t mean we leave print marketing in the dust — we just get smarter about using it.

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What Makes a Good Brochure Design?

Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let’s take a look at what makes an effective brochure design and review factors you’ll want to consider before your next brochure project.

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Quality, Speed, and Price. Choose 3?

Nope, pick two. You may have heard it before; it’s certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it’s all the same.)

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