Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Fonts That Make Me Giddy: Cotoris

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But they’ve never been around me when I receive my MyFonts e-newsletters. Yup, all bets are off once I open that email.

This isn’t necessarily a plug for MyFonts, but I will say, if you need great fonts on a budget, this is my number one stop.  (So maybe that does qualify as a plug. But it’s the truth. I should add them to the Resources section on this site.)

I realize I’m entering design geek territory with this post.  In my experience, nobody, and I mean nobody, outside of designers thinks of typography as a study and an art. Or even thinks of typography at all, for that matter. At least not on a daily basis.

Typography can make or break a piece. For some, typography is the piece. I won’t go into all of that now. Instead, here are a few jokes!

**warning: entering further into GDT (design geek territory).  If you’re hesitant to proceed, just back away slowly.**

One font meets the other in Rome. He asks: “Hey, are you a Roman too?” “No,” says the other, “but I am an Italic!” 


Two fonts walk into the bar. The bartender says, “Sorry guys, we don’t serve your type.” 

hee hee…

What is the type designer’s favorite breakfast?
Kern flakes!

Get it? Kern flakes?  KERN?  Because kerning is adjusting space between letters…  Oh never mind.

A font walks up to Gill Sans and asks: “Do you want to go out with me?” Gill Sans says “No!” “Why don’t you want to go out with me?” the other font asks. Gill Sans: “Because you’re Grotesque!”

ba-dum-dum-ching!  Okay, okay, it’s over now.

Anyway, to the point of the entire post, this is the latest font that made me giddy:  Cotoris by Ryoichi Tsunekawa. I’m in love with the lowercase k.

I will design an entire piece around it.

Anybody else out there have a love affair with a typeface?

Image source: both images from

Nyla Smith

Nyla Smith

Nyla is a Graphic Designer, Web Designer, Front-End Web Developer and Consultant with over 15 years of experience. She is the owner of n-Vision Designs, LLC in Hampton Roads, Virginia, which exists to provide marketing support and brand consulting to small- and medium-sized businesses needing creative solutions. Contact Nyla if you'd like to discuss your next creative project. She can usually be bribed to a meeting with a cup of green tea and an oatmeal cookie.

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