Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

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Sage

Brand Archetypes — Meet the Sage

What is truth? If you are the Sage brand archetype, this is the question that keeps you up at night. A perfectionist by nature, the Sage won’t settle for ambiguity and is on a mission to analyze everything to find the right answer and share it with others. News outlets, museums, and universities fall under the Sage archetype.

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January 12, 2016

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