Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

branding

“F” is for: Favicon

A favicon (the term is a mashup of “favorites icon”) is one of those little details that should be a part of your visual brand. Go the extra step to reinforce your visual brand and enhance your users’ experience of browsing your website by creating a custom favicon.

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Designing Web Visuals: DIY or Hire a Professional?

Any business that is serious about their content strategy for online marketing will always have a frequent need for web visuals: social media banners, website banners, Pay-Per-Click (PPC) ads, and Facebook ads, to name a few. Unless you have an in-house design team, you’ll likely face the question, “Do I create the graphics myself or do I hire a professional designer?”

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Signing Off! Email Signatures the Right Way

In this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.

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Branding Mistakes: Targeting Everyone, Reaching No One

As you’re developing your brand, one of the first questions you’ll need to answer is,”Who am I doing this for?” Defining and reaching your target audience will be your main challenges. If you think you need to target every Tom, Dick, and Harriet in the world, then you may be in for a rude awakening.

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How to Avoid Brand Schizophrenia

Are you a company that suffers from brand schizophrenia? While “branding” can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?

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Branding Mistakes: Blending in With the Crowd

With 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors?

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What We Can Learn from Google’s Doodles

You may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?

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