Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Collection: A to Z

Back to the basics… and then some! The ABCs of Design and Marketing, from A – Z.

“V” is for Vector

You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion.

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“W” is for Watermark

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?

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“X” is for: X-factor

No, I’m not referring to the singing competition with the ever-delightful Simon Cowell. Good news: you don’t need to be able to sing or perform in order for your brand to have an x-factor. Do you know what yours is?

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“Y” is for: YouTube

Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it.

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“Z” is for: Zapier

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of.

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