There is an old saying, “If you build it, they will come.” Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in.
When you’re on your computer, you undoubtedly spend a lot of time inside of a browser. You probably have one you’re accustomed to and stick with it without much thought. But have you ever considered how many different browsers are available to you? Maybe more than you think! Let’s take a look at the possibilities.
So often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they’ve heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page.
Any business that is serious about their content strategy for online marketing will always have a frequent need for web visuals: social media banners, website banners, Pay-Per-Click (PPC) ads, and Facebook ads, to name a few. Unless you have an in-house design team, you’ll likely face the question, “Do I create the graphics myself or do I hire a professional designer?”
Email signatures help to tell your contacts about your company and more importantly, how to stay in touch with you! When used correctly, they can be a very valuable marketing tool. When used the wrong way, they can have a negative impact on how people view your professional image.
In this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.
When building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that’s what everybody else does. But is that the best way to do it?
I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn’t convinced was the real problem here.
Nonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it’s an organizational challenge, but marketing communication can make a big difference to the bottom line.
“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.
Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.