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Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.
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Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade.
For a while now, we’ve heard that print advertising is dying. I don’t believe it. Yes, it’s true that online marketing is booming. However, that doesn’t mean we leave print marketing in the dust — we just get smarter about using it.
“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.
Business cards are, without a doubt, the most common marketing piece there is. But that doesn’t mean it has to look common! Read on for a few creative business card ideas you may want to consider.
If you’re around a graphic designer for any length of time, you may notice them using the word “typeface”. Smart guy (or gal) that you are, you eventually figure out that’s just another word for “font”. Oh, but you’re wrong. (Or are you?)
We all know stealing is wrong, right? What’s a little ambiguous for some is what constitutes “stealing”, particularly on the internet. If you’re not familiar with internet copyright law, beware — what you don’t know could cost you.
Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let’s take a look at what makes an effective brochure design and review factors you’ll want to consider before your next brochure project.
What does it take to be a graphic designer? Is it a natural talent? A degree? Technical ability? An artistic eye? Creative vision? The ability to solve problems?
Nope, pick two. You may have heard it before; it’s certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it’s all the same.)
Every so often, my dear hubby comes home with a new addition—be it a kitchen gadget, filing cabinet, piece of furniture, etc, that was “just too good of a bargain to pass up.”
Have you heard of “Quirky”? It’s a website that allows you to submit your ideas for inventions, has people comment on and vote up the ideas, and if yours is chosen, the Quirky team actually brings it to life — they manufacture it and make it available for retail.
I can’t say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.
