Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Print Design

Fonts That Make Me Giddy: Catalina

Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade.

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Is Direct Mail Still a Good Strategy For You?

For a while now, we’ve heard that print advertising is dying. I don’t believe it. Yes, it’s true that online marketing is booming. However, that doesn’t mean we leave print marketing in the dust — we just get smarter about using it.

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Why You Should Never Underestimate “Simple”

“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.

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Font vs Typeface — What’s the difference?

If you’re around a graphic designer for any length of time, you may notice them using the word “typeface”. Smart guy (or gal) that you are, you eventually figure out that’s just another word for “font”. Oh, but you’re wrong. (Or are you?)

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Thou Shalt Not Steal (Images)

We all know stealing is wrong, right? What’s a little ambiguous for some is what constitutes “stealing”, particularly on the internet. If you’re not familiar with internet copyright law, beware — what you don’t know could cost you.

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What Makes a Good Brochure Design?

Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let’s take a look at what makes an effective brochure design and review factors you’ll want to consider before your next brochure project.

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Quality, Speed, and Price. Choose 3?

Nope, pick two. You may have heard it before; it’s certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it’s all the same.)

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“Hey, you stole my idea!”

Have you heard of “Quirky”? It’s a website that allows you to submit your ideas for inventions, has people comment on and vote up the ideas, and if yours is chosen, the Quirky team actually brings it to life — they manufacture it and make it available for retail.

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Fonts That Make Me Giddy: Cotoris

I can’t say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.

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