
The terms branding and marketing are sometimes used interchangeably. This is understandable — they…
Just like a person, your company’s brand has a unique personality, and how people…
The terms branding and marketing are sometimes used interchangeably. This is understandable — they…
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you…
On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them.…
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you…
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you…
These days, it seems everybody “does web design”. How do you know the best option…
These days, it seems everybody “does web design”. How do you know the best option…
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind…
Business cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for…
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind…
Take a dive into the world of brand archetypes — an invaluable tool for startup and established businesses alike.
Seemingly oxymoronic by nature, the Creator archetype desires freedom while at the same time deeply motivated by control. Hanging in this delicate balance, we find visionary and innovative brands that value imagination and self-expression, particularly in the fields of the arts, design, marketing, and technology.
What is truth? If you are the Sage brand archetype, this is the question that keeps you up at night. A perfectionist by nature, the Sage won’t settle for ambiguity and is on a mission to analyze everything to find the right answer and share it with others. News outlets, museums, and universities fall under the Sage archetype.
The Caregiver brand archetype can be summed up in two words: compassionate and self-sacrificing. Picture the empathetic nurse or the helpful concierge, and you will see how the Caregiver archetype is a personality fit for brands which aim to nurture or serve others, from healthcare, to nonprofit, to hospitality industries.
The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness.
Just like a person, your company’s brand has a unique personality, and how people connect with your brand has a huge impact on whether or not they want to do business with you. So what can you do to harness the full power of your brand’s personality?