Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

Nyla Smith

Mobilegeddon. Is the Sky Falling?

Google is at it again. Just when you thought your website was safe, they decided to make changes! That’s right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.

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Fonts That Make Me Giddy: Catalina

Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade.

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The Best Way to Incorporate Social Media on Your Website

When building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that’s what everybody else does. But is that the best way to do it?

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Branding Mistakes: Blending in With the Crowd

With 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors?

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Don’t Blame Google for Your Bad Website

I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn’t convinced was the real problem here.

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One Simple Way to Raise More Money for Your Nonprofit

Nonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it’s an organizational challenge, but marketing communication can make a big difference to the bottom line.

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What We Can Learn from Google’s Doodles

You may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?

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Is Direct Mail Still a Good Strategy For You?

For a while now, we’ve heard that print advertising is dying. I don’t believe it. Yes, it’s true that online marketing is booming. However, that doesn’t mean we leave print marketing in the dust — we just get smarter about using it.

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Why You Should Never Underestimate “Simple”

“I just need something simple.” I can’t tell you how often I hear these words when people approach me about a project. Some of these people are using “simple” as code for “inexpensive”. However, other people are using “simple” to describe the desired function and experience. Huge difference; and here’s why that matters.

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Font vs Typeface — What’s the difference?

If you’re around a graphic designer for any length of time, you may notice them using the word “typeface”. Smart guy (or gal) that you are, you eventually figure out that’s just another word for “font”. Oh, but you’re wrong. (Or are you?)

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Thou Shalt Not Steal (Images)

We all know stealing is wrong, right? What’s a little ambiguous for some is what constitutes “stealing”, particularly on the internet. If you’re not familiar with internet copyright law, beware — what you don’t know could cost you.

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What Makes a Good Brochure Design?

Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let’s take a look at what makes an effective brochure design and review factors you’ll want to consider before your next brochure project.

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Interview with a Logo

Do you ever find yourself talking to things… that can’t talk back? No? Right, um, me either. But let’s say that you did, and one of the things you talked to was your logo. Presenting… Interview with a Logo:

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8 Tips for a Better Website

If your website isn’t performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.

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