The terms branding and marketing are sometimes used interchangeably. This is understandable — they
Just like a person, your company’s brand has a unique personality, and how people
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you
On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them.
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you
These days, it seems everybody “does web design”. How do you know the best option
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind
Business cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for
You’ve been introduced to brand archetypes and are trying to determine which one you are, yet you see more than one archetype that your business could align with. How can this be? What gives?