Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

July 28, 2016

Lessons from the Creation of the 2016 Olympics Logo

With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process.

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