Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

June 30, 2016

How Nike Failed at User Testing

Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that “just do it” should never supercede “just think it through”. In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience.

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