Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

June 7, 2016

Brand Archetypes — Meet the Outlaw

We all have a wild side, and the Outlaw brand archetype taps into our deep desire for nonconformity, to the point of rebellion. The Outlaw throws aside societal norms and seeks to destroy, if only to build things up again the way they should be. Viva la revolución!

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