Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

May 24, 2016

Brand Archetypes — Meet the Ruler

Just think where we’d be without structure and order in our lives. While power, control, and authority may be easy to abuse, chaos still needs to be managed. Brands that are able to provide the world with the security and stability we all desire are the ones that earn the title of Ruler.

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