Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

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May 17, 2016

Brand Archetypes — Meet the Jester

Who doesn’t like to have fun?! The role of the Jester archetype is to bring everybody together to play and appreciate the joy in life. As the ultimate entertainer, the Jester is able to make people feel good — a feeling that any brand would like to have associated with it.

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May 17, 2016

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