Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

May 3, 2016

Brand Archetypes — Meet the Everyman

It seems one of the highest compliments bestowed upon a celebrity is that the superstar “is so down to earth!” The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman archetype, and brands who are relatable in this way will go a long way in capturing the hearts of their consumers.

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