Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

April 5, 2016

Brand Archetypes — Meet the Explorer

Finding oneself — self-realization through discovery — is the ultimate goal of the Explorer. In our Western culture, the Explorer archetype is an undercurrent running through all of society. Brands that spring forth from this current are those that speak to the need for freedom, adventure, and independence.

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