Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

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March 22, 2016

Brand Archetypes — Meet the Magician

Transformation, change, renewal, metamorphosis, magic. No matter how you say it, the Magician archetype leaves others standing in amazement. Characterized by curiosity and foundational knowledge, the Magician finds solutions in science or the supernatural to create something from nothing — or turn a mess into a miracle.

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March 22, 2016

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