Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

February 23, 2016

Brand Archetypes — Meet the Hero

The courageous triumph over adversity is the defining characteristic of the Hero archetype. Finding deep satisfaction, exhilaration, and purpose in this feat, the Hero archetype displays great tenacity to achieve it, with a “never give up” attitude. We’ve all been inspired — or saved — by a hero… where would we be without them?

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