Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

January 26, 2016

Brand Archetypes — Meet the Creator

Seemingly oxymoronic by nature, the Creator archetype desires freedom while at the same time deeply motivated by control. Hanging in this delicate balance, we find visionary and innovative brands that value imagination and self-expression, particularly in the fields of the arts, design, marketing, and technology.

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