Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

December 15, 2015

Brand Archetypes — Meet the Innocent

The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness.

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