
The terms branding and marketing are sometimes used interchangeably. This is understandable — they…
Just like a person, your company’s brand has a unique personality, and how people…
The terms branding and marketing are sometimes used interchangeably. This is understandable — they…
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you…
On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them.…
So, you've got a brand new logo! High five! Now, you start to notice that some other logos have ™ or ®, and you…
In 10+ years of developing websites, I’ve come across a lot of assumptions. And you…
These days, it seems everybody “does web design”. How do you know the best option…
These days, it seems everybody “does web design”. How do you know the best option…
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind…
Business cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for…
Can something as basic as design affect customers’ perception of your product? Yep, it can and it does. How, you ask? Take a peek behind…
Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo.