Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

September 15, 2015

“I” is for: Italic (Faux vs. True)

The Leaning Tower of Pisa is a larger-than-life illustration of “when bad italics happen to good fonts.” This Leaning Tower Phenomenon, if you will, often occurs as a byproduct of good people who just don’t know any better. Read on to make sure you’re not committing this typographical sin.

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