Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

July 28, 2015

“C” is for: Conversion Optimization

There is an old saying, “If you build it, they will come.” Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in.

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