Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

July 21, 2015

Branding Mistakes: Overlooking the Little Moments

Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments.

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